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31
Oct, 2017

Public Relations Global Network (PRGN) Marks 25 Years as the World’s Local Agency

KYOTO, Japan Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies, marked its 25th anniversary during its fall meeting in Kyoto, Japan 🎌, by welcoming three new member firms hailing from Asia, Central America and South America. 
“We see real enthusiasm from PR firms around the world in joining the community of agencies that comprise PRGN,” said Christina Rytter, current president of PRGN and managing director / founder of Copenhagen, Denmark-based Scandinavian Communications. “These individuals and their teams are true leaders in their respective markets and countries – smart, forward-looking and highly-integrated in how they approach our field today. Their interest, and the continued growth of our network, demonstrates the health and vitality not just of PRGN, but also the independent PR agency market worldwide.”These additions build on a five-year period of 20 percent growth in membership. PRGN celebrates  this 25th anniversary πŸŽ‰ milestone with 51 agency partners spread across six continents and more than 40 countries 🌏. Rytter added that the growth of PRGN also “is a testament to the depth of knowledge sharing, business opportunity and personal relationships cultivated across our network.”
Three New Members for a Growing Roster
The three agencies welcomed to PRGN during the Kyoto, Japan network meeting are:
  • Perspective Strategies πŸ™Œ(Kuala Lumpur, Malaysia) – Perspective Strategies is a full-fledged strategic communications and issue management firm with services in public affairs, brand communications and stakeholder engagement. The firm’s expertise is built on years of experience of working in a comprehensive range of industries and businesses. Perspective’s team has strong credentials in corporate reputation, investor relations, brand and marketing communications as well as communications capabilities building for clients. Clients include key government agencies, public listed companies and multinational brands such as the East Coast Economic Region Development Council, the Malaysia Digital Economy Corporation, PETRONAS, Durex, among others.

  • Another Company (Mexico, Columbia, Panama) – Another Company (Mexico, Colombia, Panama) – Another Company is the top independent PR and communications agency in Mexico with offices in Columbia and Panama. The company and its people are always evolving and looking to create cutting-edge content strategies that break paradigms and truly connect brands, media and customers. Another Company is a team of passionate professionals specialized in different business units and services with strong expertise in the Latin American market. Clients include some of the world’s top Fortune 500 companies looking to do business in Mexico and beyond. Examples are Waze, Hubspot, Calvin Klein, SAP, Tim Hortons, Adidas Group, Prada, Peninsula Hotels and others.
  • SMARTPR (São Paulo, Brazil) – Established in 2002, with backgrounds in communications, advertising, public relations, journalism and design, SMARTPR is an independent PR firm in Brazil with a proven track record of assisting clients by developing long-term relationships with stakeholders such as journalists, influencers, business to business communities, employees and consumers. Above all, the people within the firm are business consultants with a special ability to drive results through content and relationships. Clients include Expedia, BuzzFeed, Waze, AWS – Amazon Web Services, Logitech, Pinterest, Level 3, among others.

Original article here

31
Oct, 2017

Perspective Strategies Now Part of the Public Relations Global Network (PRGN)

KUALA LUMPUR – Perspective Strategies, an award winning πŸ†, full-fledged strategic communications and issues management firm with services in public affairs, brand communications and stakeholder engagement recently made head waves in the Malaysian public relations scene following their acceptance into the Public Relations Global Network (PRGN). Currently, Perspective Strategies is the first and only Malaysian πŸ‡²πŸ‡Ύ public relations agency that is part of this global network of independent firms.


Perspective Strategies’ induction into the global network was held in conjunction with PRGN’s 25th anniversary πŸŽ‰, which also saw the acceptance of two new members from Central and South America. PRGN’s membership now spans across six continents, covering more than 40 countries with 51 agency partners.

On Perspective Strategies’ acceptance into PRGN, Founder and Managing Director, Andy See said, “Our induction into PRGN opens up new growth opportunities for the firm in terms of its business, people and knowledge-sharing.”

“Furthermore, PRGN has identified Asia as its next growth region and Malaysia could serve as its gateway particularly for the ASEAN and Asia-Pacific region. We are also confident that our membership into PRGN will provide our agency partners across the globe with new-found opportunities to make in-roads and build meaningful relationships with Malaysian companies and consumers,” he added.

Founded in 2006, Perspective Strategies is a full-fledged strategic communications and issue management firm that delivers the full range of communications and public relations services including communications strategy development, issues management, corporate reputation and brand communications. Recent industry accolades include the coveted Campaign of the Year Award and four Gold Awards πŸ…for Product Brand Development, Corporate Branding, Employee Communications and Public Affairs at the Malaysia PR Awards.

 “We see real enthusiasm from PR firms around the world in joining the community of agencies that comprise PRGN,” said Christina Rytter, current President of PRGN and Managing Director / Founder of Copenhagen, Denmark-based Scandinavian Communications. “These individuals and their teams are true leaders in their respective markets and countries – smart, forward-looking and highly-integrated in how they approach our field today. Their interest, and the continued growth of our network, demonstrates the health and vitality not just of PRGN, but also the independent PR agency market worldwide.”

Each PRGN member agency is an independent, owner-operated public relations and marketing communications firm that shares expertise and resources, while providing broad-based comprehensive communications πŸ—£strategies to a diverse array of clients. PRGN agencies provide worldwide coverage for businesses looking for either in-market / on the ground expertise or a more cohesive and accountable multi-market / multi-country solution. PRGN agencies also offer decades of industry expertise across nearly all major business and sector verticals.

Rytter added that the growth of PRGN also “is a testament to the depth of knowledge  sharing, business opportunity and personal relationships cultivated across our network.”

PRGN was founded in 1992 by a small group of independent public relations agency owners looking to network and partner with other independent firms. The Phoenix Network (PRGN’s original name) quickly expanded into new markets throughout the 1990s. As the network celebrated 10 years, the group elected to expand into international markets and updated its name in 2002 to the Public Relations Global Network. PRGN has steadily grown both globally πŸŒ and in the scope of capabilities offered since that time.

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12
Nov, 2016

In the Media: Perspective Strategies Takes Top Honour at Malaysia PR Awards

At the recent Malaysia Public Relations Award (MPRA) 2015/2016, Perspective Strategies bagged a total of 5 gold πŸ† awards, including the Best Overall Campaign for its work with Durex Malaysia. Other awards include the Gold Award for Product Brand Development, Corporate Branding, Public Affairs, and Employee Communications. 


The original article was published in The Star on 12 November 2016. 


21
Oct, 2016

Perspective Strategies Takes Top Honour at Malaysia PR Awards

Local public relations consultancy, Perspective Strategies, won the industry’s coveted Campaign of the Year Award at the recent Malaysia PR Awards 2015/16 (MPRA 2016) for its work with Durex Malaysia to advocate for greater conversations on sexual and reproductive health (SRH) education.

 


The nationwide campaign themed “Sex Conversations – Making it Mainstream” involved the launch of Malaysia’s first national study on SRH to gauge the level of young Malaysians’ understanding of sexual and reproductive health and use the information to start SRH conversations amongst the general public. 

Over a thousand young Malaysians between 18 and 29 years old were surveyed in the nationwide study and the findings were used as a platform to help change mind sets of the conservative communities in Malaysia. 

In addition to the top honour, Perspective Strategies also swept four of the 10 Gold Awards given during the prestigious annual event, which was organised by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) to recognise the exceptional and creative work of PR professionals in consultancies and in-house departments of Malaysian corporations. 

The four gold awards that Perspective Strategies bagged for its work with key clients in the Product Brand Development Category (AIA Bhd.), Corporate Branding (AIA Bhd.), Employee Communications (Fraser and Neave Holdings Berhad) and Public Affairs (Durex Malaysia). 

“Today’s milestone win for our campaign with Durex Malaysia reaffirms our core work in the area of stakeholder engagement. The power of conversations and meaningful content, supported by research, were the key pillars of this successful partnership with Durex. The Campaign not only made a case for change in the Malaysian SRH education scene but enabled us to reach to a wider and even conservative audience,” said Andy See, Managing Director of Perspective Strategies. 

“We extremely humbled by the multiple wins at this year’s MPRA. The recognition given to us by the industry for our work with key clients such as AIA Bhd., Fraser and Neave Holdings Bhd and Durex Malaysia, will certainly encourage us to push our creative boundaries further. We are committed to continue to deliver impactful campaigns that will help our clients achieve their business goals,” he added. 



This will be the third time Perspective Strategies has won the industry’s top award since the firm’s founding in 2006. The agency continues to work with multinational brands and local corporations in developing cutting-edge public relations, corporate reputation and stakeholder engagement campaigns. 

The recent MPRA is the ninth edition organised annually by PRCA Malaysia. It serves as a platform to recognise the country’s public relations professionals. This year’s awards covered 15 categories including the Product Brand Development, Public Affairs, Financial Communications, Consumer Launch, Best Use of Digital and the Environmental. 

“Brands are built, reputations are earned. This is the belief that we will continue to advocate hence we are proud that our winning campaigns continue to have a mix of internal brand building projects via employee engagement and reputation management initiatives via stakeholder outreach. These pillars are the game changers for the PR industry moving forward,” concluded Andy See.

12
May, 2016

In the Media: Malaysian Youth Sexual and Reproductive Survey

How much do Malaysian youth know about sexual and reproductive health? With increasing reports of sexually transmitted infections and unplanned pregnancies involving youth, are they sufficiently educated on the subject matter or could they be misinformed from false information published online? 


In a project supported by Durex Malaysia and the Ministry of Women, Family and Community Development, we surveyed more than 1,000 young Malaysians to assess their knowledge of sexual reproductive health.

The findings from survey was unveiled to the Malaysian public on 12 May 2016 by YB Senator Datin Paduka Chew Mei Fun, Deputy Minister of Women, Family and Community Development.


Here are the findings from the survey that are bound to shock you – Malaysian Youth Sexual and Reproductive Health Survey




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