Our News

May, 2018

Perspective Strategies and Public Relations Global Network (PRGN) Elect C.L. Conroy as President

News literacy and #metoo among larger issues discussed by global PR professionals

KUALA LUMPUR (May 18, 2018) – Perspective Strategies and the Public Relations Global Network (PRGN) announced today the new lineup of officers for one of the largest PR agency networks in the world. The officers were elected during the consortium’s recent bi-annual meeting in Toronto, Canada.

PRGN members from more than 31 regions from around the globe elected C.L. Conroy, president and CEO of Miami, Florida-based The Conroy Martinez Group, as its 26th president. Conroy will now lead the worldwide network of 51 independently-owned firms for the next 12 months. Christina Rytter, managing director and founder of Copenhagen, Denmark-based Scandinavian Communications, assumes the role of immediate past president and chair of the Advisory Board.  Other officers named include President-elect Aaron Blank, president/CEO of Seattle-based The Fearey Group, Secretary Leeza Hoyt, president of Los Angeles-based The Hoyt Organization and Treasurer Sean Dowdall, General Manager and Chief Marketing Officer of San Francisco-based Landis Communications, Inc..

Founded in 1992 by a group of visionary public relations leaders, PRGN is one of the world’s largest international PR networks, representing over $101 million in revenues and approximately 1,000 professionals across 51 locations.

PRGN members are independent, local, owner-operated public relations and marketing communications firms. The PRGN network enables sharing of expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. 

“With 51 agencies on six continents, the network is as strong as ever,” said Conroy. “We are excited to offer multi-disciplinary firms in practically every corner of the world helping our clients have a global footprint where ever they need it.”

PRGN partners meet twice a year in cities around the world. At the recent three-day Toronto conference, the group’s leadership teams discussed industry best practices and new ways to collaborate and develop business partnerships globally. Additionally, key break-out sessions discussed the #metoo movement, promoting news literacy in the age of fake news and creating a safe workplace for employees. The next conference will be held in Bucharest, Romania in October 2018. 

Independent agencies interested to join the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, Lynn Erasmus, General Manager of HWB Communications, at info@hwb.co.za

Companies or organizations keen to know more about the services of PRGN’s local agency network can visit www.prgn.com for more information.

Apr, 2018

In the Media: PRCA Malaysia lines up new exco members for 2018 – 2020 – Business News

This article was originally published in sme.com.my on 23 April 2018.

Apr, 2018

In the Media: PRCA Malaysia lines up new exco members for 2018 - 2020

This article was originally published in The Star Online on 23 April 2018

Apr, 2018

In the Media: PRCA names Perspective Strategies’ Andy See as new president

This article was originally published in Marketing-Interactive.com on 17 April 2018.

Apr, 2018

Perspective Strategies Founder Appointed As PRCA Malaysia President For 2018 - 2020

Kuala Lumpur, 9 April 2018 – The Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) has recently elected its new Executive Committee (EXCO) for 2018 – 2020.

Heading the new EXCO line up is Andy See, who will serve as PRCA Malaysia’s President in the two-year term.  The Association also elected Elaine Chuah, Executive Director, Priority Communications PR, who resumes her role of Vice President; Jacqueline Arnold, Managing Director of Centriq PR taking on the role as Honorary Secretary and Felix Heinimann, Chief Executive Officer of essence Burson-Marsteller, who assumes the role as Honorary Treasurer.

The other Executive Committee members include Niall Dologhan, Principal Consultant & Director of TQPR; Adli Abdul Karim, Vice President, Client Experience of Weber Shandwick; Anita Chandran, Principal Consultant of Anita Chandran & Associates and Syed Mohammed Idid, Chairman of Institute of Public Relations Malaysia (IPRM) - Membership & Publicity Bureau.

“The public relations landscape is continuously evolving, more so in recent years than before. PR professionals no longer can operate in silo – thus the need to transform and stay relevant in terms of bringing value to the clients and industries they serve. Communications is an important element in any organisation; but public relations has been and will always remain one of the most powerful and effective tools in reputation building, marketing communications and value creation - and this has not changed,” said Andy See, the newly elected President of the PRCA Malaysia.

Bringing close to 20 years of experience in the public relations industry, Andy See is the Founder and Managing Director of Perspective Strategies, a full-fledged strategic communications and issues management firm specialising in public affairs, brand communications and stakeholder engagement. Perspective Strategies is the first Malaysian public relations agency to gain acceptance into the Public Relations Global Network (PRGN).

Andy will be taking over the PRCA Malaysia leadership from Rozani Jainudeen, the Managing Director of Weber Shandwick, who served as President since 2013. The other EXCO members who have ended their term include Thong Kok Wah of Integrated Public Relations and Jacey Lee, the former Chief Operating Officer of Ogilvy & Mather Malaysia.

The PRCA Malaysia was formed in 1999 as a platform where local PR and communications practitioners can share their knowledge and experiences to develop the PR industry. PRCA Malaysia members are joined together by one common goal – to improve the standards of the PR industry in Malaysia through the sharing of experiences, continuous dialogues as well as various learnings and development platforms.

About PRCA Malaysia

Founded in 1999, the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) is an independent, non-profit organisation representing public relations practitioners either working in-house or in consultancies.

PRCA Malaysia is dedicated to fostering public relations excellence. The association serves as a platform for the exchange of information and views, while striving to set the standards for the PR industry.

PRCA Malaysia makes a difference by continuing to undertake activities that would further promote the profession and the industry including training and talent development initiatives whilst offering networking opportunities for its members. It is also committed to develop young consultants and provide a unified voice for practitioners.

PRCA Malaysia abides by a code of conduct including professional standards, ethics, qualification and the conduct of business.